Looking through pros and cons of website vs Facebook, it will help in making a final decision while in dilemma of whether it is good using social media instead of website. Facebook page contributes on business growth as a result of its functions. Easily, products can be uploaded on the social media page for those who have liked it to access. A large of business owners globally have been using Facebook page to advertise what they sell or what services they render.
Those on the fans page become the business regular audience for anything uploaded there. The more people liked the page, the far the product trends. Gladly, there is no limit to the number of fan a Facebook page can have. Just only one Facebook page may possess millions of users. What matters here is how many people will be converted at the end of the day. Anyway, it depending largely on the reputation already built by the business owner.
Once your page can’t sustain some reputation or it is full of indecent activities, then the page may be rendered useless.
Do You Still Need A Website When Already Having A Facebook Page
As it is, you stand the very chance to decide either you need a website despite the fact that you have a good Facebook page already with a large number of fans.
Both Facebook page and website work differently for business promotion and growth. They help in different dimensions but for similar goals – sales and creation of popularity for business.
In order to decide on what you need between a Facebook page and a website, it is necessary that what edge they have ahead each other be considered.
Pros and Cons of Website vs Facebook for Business Promotion
How Website Challenges Facebook Page in Favour of Business
Only who liked the Facebook page can see products uploaded on the page but when it comes to website for business, anyone in the world can see the products once searched on search engines. From any zone of the world, anyone can search for a product and discover your website on which the products searched for are located. Already in the world, there are various online stores where you can make your orders and receive whatever you put in for within a period of time. Konga, Alibaba and Shopify are perfect examples of the sites where a lot products can be found.
To be more precise, when considering mass discovery of products online, Facebook page may not come up in search engines results to show your products. If at all it will show, it probably show beneath those giant website.
Services in other hands, easier to be promoted to the larger world with website. Udemy and Fiverr are examples of this. You may have a Facebook page and get patronizers who will make payments and get your services delivered to them. Unfortunately, it may not be as much as those who get websites.
Therefore, there is limitation in who discover your products or services being promoted on Facebook page.
Better Way to Earn Reputation and Trust
Take for instance, I am at Backlinks services for those who need quality link building services for their websites or blogs. One of my clients once advised me to create a website for my site because will make my claims to deliver good services substantial. He told me that it is hard for people to trust me when all I do is promoting my services on social media. But when it is a e-commerce website, people easily believe what they discover on it than on Facebook page.
Though, I know it will certainly cost me money to set up such a website. Later, I reached conclusion to be advertising my services using Facebook Ads. To be candid, I am sure that owning a website will be of help than that especially in building high reputation for your business.
Chances of tough negotiations on products and services are high while using Facebook page for business promotion.
Whenever a products is uploaded for the page fans to see, the Chief Executive Officer (CEO) must be fully ready and available to reply all kinds of queries. Even, some stupid questions will be asked. At end of the conversation, the prospects will no proceed to buy.
Websites in other hand feature better advantage on this. Buyers go ahead to make their orders without negotiations.
Lost in Competition
In every niche of business, there are people who are already ahead of you. For years, they have been into the business and earned a lot of trust among online buyers.
Secondly, you already set up your own company in a niche, before you close your eyes and open them, you will see other people venturing into the same business niche as you.
Now, the question is how you going to win the battle of competition.
Chances of winning the battle of competition in the business niche is very low when using a Facebook page as your store while a website helps better. Owning a website means you mean the business and you are more serious about it.
How Facebook Page Challenges Website on Business
Cost is Absolutely Free
To have a website that will look standard for a business, there should be financial cost. It cost a certain amount of money to set up a website. Domain and hosting plan are to be bought and be renewed yearly. Unless Blogger or WordPress free domain and hosting will be used. But this is not recommended for a good business that meant to be successful. Such act will look unprofessionally.
Whereas, Facebook and its page are free forever. It only takes ideas to create and appear nice.
Wrapping it up
No doubt that the two means of business promotion – Facebook page and website are remarkable and can convert sales very well. Still, both of them can be utilized simultaneously to generate much more sales. It is only needed to consider Pros and Cons of Website vs Facebook for Business Promotion as discussed above.
Most importantly, how many sales you can convert from various prospects depends on how well you can manage any of the platform you choose to use. Someone can choose to use Facebook page for business promotion and do better than someone with website. Expertise and commitment are highly needed for progress. Laziness and dizziness kindle business growth.